HomeNewsMediaHorse RacingFrance

HBA Media attracts new OTT players for Pegasus World Cup

Mucho Gusto with Irad Ortiz up wins the Pegasus World Cup at Gulfstream Park (Photo by Horsephotos/Getty Images)

Rights distribution agency HBA Media has secured deals with multiple broadcasters for this year’s edition of the $3m (€2.7m) horse racing event Pegasus World Cup Invitational (G1), including new OTT players.

New OTT players for this year’s race include LIVENow, the Aser Ventures-owned pay-per-view streaming platform, in France, Italy and Germany, Disney’s Star+ in Latin America and Eclat Media Group in Southeast Asia. All three broadcasters have acquired live rights while Sky Dreamworks-owned Wasu.TV has picked up highlights rights in China.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here