Toy brand Hasbro has launched a short-term content deal with Premier League football clubs Arsenal and Chelsea to promote a new model of its Nerf toy series called the Nerf Ultra One Blaster
Our latest on Covid-19
NBA sets competitive format for 2020-21 season
Upcoming campaign to feature play-in tournament, two-stage schedule release
Covid-19 outbreak threatens first Australia-India Test
The first Test cricket match in India's upcoming tour of Australia, set to begin at the Adelaide Oval on December 17, is under threat due to a fresh Covid-19 outbreak in the South Australian city
Chelsea deepens Weibo ties with strategic agreement
Chelsea FC has become the first English Premier League club to sign a strategic partnership with popular Chinese social media platform Weibo
LaLiga takes ‘next step’ in content strategy with Twitch deal
LaLiga, the organising body of the top two divisions of Spanish club football, has furthered its association with Twitch by becoming the first major European sports competition to officially join the global…
Manchester United launches channel on Douyin
English Premier League club Manchester United has officially launched a channel on the Chinese domestic social media platform Douyin
AC Milan launches esports team with QLASH; Marseille and Twitch double down
AC Milan is set to launch its own esports team after announcing a strategic tie-up with Italian esports organisation QLASH