HomeNewsSponsorship & MarketingEsportsUnited Kingdom

Guild Esports signs Coca-Cola to global deal in European esports first

Image: Guild Esports

Guild Esports, the David Beckham-backed esports organisation, has become the first European esports team to sign a global sponsorship deal with The Coca-Cola Company.

The one-year deal sees Coca-Cola become Guild’s ‘Official Soft Drinks and Hydration Partner’ with a sponsorship package based on unique experiences and providing opportunities for gamers globally.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here