Gearhouse Broadcast, Hyperactive Broadcast, Input Media and Chief Entertainment will now trade under the brand name of ‘Gravity Media’ as part of a rebranding process by parent company Gravity Media Group.
Gravity Media Group announced that its companies around the world will make the transition and will go to market as a “single brand with a bold new look and purpose”.
The group employs over 500 people and provides live broadcast facilities and production services to content owners, creators and distributors. The company was formed in 2000 to purchase Gearhouse Broadcast, a leading provider of broadcast solutions.
Gravity Media Group acquired HyperActive Broadcast in 2015 and the following year it secured substantial investment from TowerBrook Capital Partners before assuming control of sports production company Input Media and Australian communications solutions company Stranger Designs.
Input Media has been the production partner of the English Football Association since 2008 and provides live multi-camera coverage of selected FA Cup ties. It has also worked on projects with Rugby Australia, the Uefa Champions League and Europa League club football competitions and the Australian Supercars Championship.
Chief Entertainment, a Sydney-based provider of live studio and production services, became Gravity Media Group’s most recent acquisition in September.
Gravity Media Group worked with global brand agency Superunion to develop its new brand strategy and visual identity, which is now being rolled out worldwide.
Gravity Media chief executive John Newton said: “We are confident that this change and our new modern branding will make it easier for our clients to recognise Gravity Media as the leading provider of live broadcast facilities and production services.”
Last month, ex-head of BT commercial sports rights Steve Norris joined Gravity Media Group as production and content director. Norris will be responsible for driving the company’s global expansion across media, content and facilities.