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Former Liberty Global Central Europe chief invests in Veloce Esports

Eric Tveter, former Central Europe chief executive of telco Liberty Global, has become a major investor and the first chairman of London-based start-up Veloce Esports.

Tveter’s investment is part of Veloce’s ‘angel’ funding round, which has now closed with further announcements due shortly as it proceeds to Series A funding. Veloce is an esports athlete agency, team management and industry consultant, as well as rights holder to an expanding digital media network.

Founded by Formula E champion and ex-Formula One driver Jean-Eric Vergne alongside fellow racing drivers Rupert Svendsen-Cook and Jack Clarke, and sports agent Jamie MacLaurin, Veloce has a specific focus on the racing side of esports having launched in June 2018.

Veloce has won global esports championships such as the inaugural e-Race of Champions and Le Mans Esports Series; secured a number of international clients, running esports operations for F1 team Alfa Romeo Racing and Fernando Alonso’s FA Racing team; and attracted major partnerships with firms such as Logitech and BenQ.

Tveter will work alongside business director Svendsen-Cook, commercial director Clarke and sporting director MacLaurin, as they continue to expand the company internationally. Tveter was most recently the former chairman of UPC Switzerland, chief executive for the Liberty Global businesses in Central Europe, and a member of the Liberty Global executive leadership team. He continues to serve as an advisor to Liberty Global.

He has a strong background in media, having overseen the development and running of the Mysports channels in Switzerland, which has a collaboration with Sky Deutschland. As company president he also oversaw the sale of Telewest to NTL in 2006, which is now known as Virgin Media.

Svendsen-Cook said: “I’m very proud of what we’ve achieved in such a short amount of time, but this is a very fast-moving industry by nature. Whilst we’re racers at heart and love to win competitions, the real value in esports is in the viewership; that is where Veloce sits in a very strong position compared to anybody else in the industry. We could not ask for a more strategic and aligned investor in the media sector than Eric to take us towards our global expansion.”

Tveter added: “Veloce Esports has already established itself as a leading player in the racing and general esports space. My investment into Veloce underscores the strong operating and strategic fundamentals Veloce has demonstrated in forging an enviable and focused market position for growth and value creation in the exploding $1.1bn (€996.4m) esports arena.

“I’m delighted to be joining this talented and dynamic leadership team as non-executive chairman to bring not just my senior leadership experience in startups, turnarounds, and other extremely competitive, high-growth markets, but also my extensive knowledge and relationships in the technology, media, and telecommunications industries that will shape the evolving esports landscape.”