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FloSports signs wide-ranging rights deal with Infront

The peloton during the 2021 Omloop Het Nieuwsblad on February 27 (by Luc Claessen/Getty Images)

Subscription streaming platform FloSports has agreed rights deals in North America and Australia to a host of leading cycling events, along with athletics and triathlon events.

The deals struck with the Infront agency includes rights to cycling event series the Flanders Classics, from 2021 to 2024. The Omloop Het Nieuwsblad, Dwars door Vlaanderen, Scheldeprijs and De Brabantse Pijl races will be broadcast exclusively on FloSports in North America and Australia. The Gent-Wevelgem and Tour of Flanders will be offered exclusively on FloSports in North America and co-exclusive with Australian public-service broadcaster SBS.

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