Fifa urges broadcasters to ‘pay what women’s football deserves’ in World Cup deals

USA players celebrate with the trophy following the 2019 Fifa Women's World Cup final (by Marc Atkins/Getty Images)

Fifa’s chief business officer, Romy Gai, has called on broadcasters to put forward rights offers reflective of the growing value of the women’s game, with world football’s governing body frustrated at how the sales process for the 2023 Women’s World Cup is proceeding.

The next edition of the national team tournament is due to take place in Australia and New Zealand from July 20 to August 20, with Gai criticising the attitudes of broadcasters in the major European markets when it comes to responses to ongoing tender processes.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here