Fifa, football’s global governing body, has confirmed plans for an Arab Cup tournament, which will feature 22 national teams from the region and take place in Qatar in December 2021 ahead of the country’s sta…
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Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Fifa Club World Cup in Qatar pushed back to February
The 2020 edition of football’s Fifa Club World Cup in Qatar has been moved from December to the start of February next year.
Nent lands exclusive Women’s World Cup rights in three Nordic markets
Nordic Entertainment (Nent) Group, the Stockholm-based media group, has acquired exclusive rights in Denmark, Norway and Sweden to the 2023 Fifa Women’s World Cup, which will take place in Australia a…
LaLiga finalises LG deal as it looks to develop fan experience
Spain's LaLiga has signed up technology firm LG as its latest central sponsor
Ex-Fifa commercial chief Thomas becomes senior advisor at sports consultancy
Simon Thomas, the experienced sports marketing executive who recently exited his position as chief commercial officer at Fifa, football’s world governing body, has become a senior advisor to ColganBauer, t…