The NBA has announced that FanDuel will become its third official sports betting partner following deals with MGM Resorts International and BetStars Sportsbook.
FanDuel, which has been the official daily fantasy partner of the NBA since 2014, will now become an authorised gaming operator of the NBA and, in turn, gain access to official league data.
In addition, FanDuel – which operates sportsbooks in New Jersey and West Virginia – will be able to use league marks and logos across its platforms.
“We expect there to be significant innovation around sports betting products in the US and given the innovative partnership we’ve had with FanDuel around fantasy, we’re excited to extend the partnership to include sports betting,” said Scott Kaufman-Ross, vice-president, head of fantasy and gaming for the NBA.
FanDuel chief executive Matthew King added that his company is in discussions with other sports leagues regarding similar partnerships. “Everybody is talking to everybody,” he said.