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Fan data at forefront as The Sports Consultancy and PumpJack combine forces

The Sports Consultancy, the London-based sports events and rights consultancy, has reached an agreement with the US-based PumpJack Dataworks to provide a data-led intelligence service to rights-holders, sponsors and investors.

Announcing the launch of the ‘Commercial Intelligence Service’, the two companies said that PumpJack’s data technology platform would be integrated alongside TSC’s commercial optimisation and sales expertise within the new offering.

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