Sky will become the new home of the ATP and WTA tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy from 2024 onwards, SportBusiness understands.
Multiple sources spoken to by SportBusiness say Sky's new media rights deal for ATP and WTA rights will run for five years, from 2024 to 2028. It will include exclusive rights to almost every WTA tournament and almost every ATP tournament over the contract's duration.
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