EXCLUSIVE: FA and Pitch agree four-year FA Cup international rights renewal

Emirates FA Cup logo and Mitre FA Cup match ball at tie between Exeter City & Sheffield Wednesday in January, 2021 (Photo by Harry Trump/Getty Images)

The Pitch International agency has reached an agreement with the Football Association to retain FA Cup broadcast rights in Western Europe and the Middle East and North Africa for an additional four seasons, SportBusiness understands.

Pitch came to an agreement with the FA following talks with the governing body in recent months, according to various industry sources. A long-form contract is yet to be signed off.

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