HomeNewsSponsorship & MarketingFootballGermany

Ex-shirt sponsor returns as Hannover 96 stadium naming rights backer

Credit: Hannover 96

German football club Hannover 96 has signed up home construction company Heinz von Heiden as its stadium naming rights sponsor.

The company was its shirt sponsor from 2014 to the end of the 2020-21 season and has now signed a deal which will see the 2. Bundesliga club’s stadium named the Heinz von Heiden Arena from the start of next season in a five-year contract.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here