The marketing division of Endeavor, the holding company of the WME and IMG agencies, has today (Wednesday) announced the acquisition of Clifford French, a UK-based sport and entertainment communications agency.
The move is designed to enhance Endeavor Global Marketing’s international marketing expertise. Clifford French’s clients include Electronic Arts, Puma, the NFL American football league, Carlsberg, San Miguel and William Hill.
As part of the deal, Clifford French’s approximately 20 employees join the Endeavor Global Marketing team. They will be led by James Clifford and Dan French who, as senior vice-presidents, will report to Ed Horne, president of Endeavor Global Marketing.
Horne said: “Clifford French challenges brands to ‘be the conversation,’ an ethos we share at Endeavor Global Marketing.
“Dan, James and the entire Clifford French team are a creative force that will enhance our efforts to place brands at the centre of culture. Their global expertise is the ideal complement to our growing UK-based team.”
Clifford added: “(Endeavor Global Marketing’s) global standing, full-service marketing capabilities and unrivalled network spans the entire cultural marketing spectrum, so the opportunity, on a local and global level, is huge. It adds a whole new dimension for us and our clients.”
Endeavor Global Marketing has more than 700 employees and works with brands such as Anheuser Busch InBev, HSBC, Marriott, Microsoft, T-Mobile, USAA and Visa.
Endeavor Global Marketing has made a number of strategic investments across the marketing landscape in the past few years, including the acquisitions of full-service branding and marketing firm 160over90, experiential agencies IMG Live and Fusion Marketing, public relations firm Catalyst and TSC, a leading Australian strategic partnerships and experiences company.