The European Handball Federation (EHF) is looking to develop its fan engagement strategy through a new deal with new platform Iqoniq.
The partnership, signed through EHF Marketing, the commercial subsidary of EHF, will start from the 2020-21 season and run for four years, focusing on the men’s Champions League and European league competitions.
The Iqoniq platform is set to launch in September 2020 and will provide range of features such as a personalised loyalty programme, special offers for tickets and merchandise, in-app games and prizes and unique footage, as well as all aggregated content from other sites.
In May 2018, EHF signed a wide-ranging 10-year exclusive media and marketing rights deal with the Infront agency and digital sports media company DAZN Group.
This officially commenced on in 2020 and has already seen the federation’s digital offering overhauled.
EHF Marketing Managing Director David Szlezak said: “As we will be reaching new target groups through Iqoniq, we are sure to add further to our growth. On top, EHF Marketing, Infront, DAZN and Iqoniq, will work on the eventization of European club handball and dive deep into gamification opportunities.”