Cologne strikes deal to retain EHF Final4

The European Handball Federation (EHF) Final4 event will remain in Cologne until 2020 after the governing body sealed a new deal with the German city.

The new agreement will run for four years, from 2017 to 2020, and was sealed at the EHF Executive Committee meeting yesterday (Thursday) in Valencia, Spain.

As part of the deal brokered by the EHF and EHF Marketing, the federation’s marketing subsidiary and the event organiser, the new agreement also includes an additional clause that allows the two-day event to move to a new city for a one-off event in 2018, 2019 or 2020, if desired. However, as things stand, the Final4 is expected to remain at the LANXESS Arena.

“Over the past five years we have enjoyed tremendous support from both the City of Cologne and the LANXESS arena, and this close cooperation has undoubtedly contributed to the huge success of the Final4,” EHF president Jean Brihault said. “Having achieved so much already, we’re now really looking forward to further strengthening our partnership over the coming years.

“Cologne is without doubt the right city for the Final4,” Brihault continued. “This is borne out year on year by the tens of thousands of handball fans returning to the city to witness the sporting and entertainment mega-event that the Final4 has become.”

EHF Marketing managing director Peter Vargo added: “This long-term agreement to remain in Cologne offers us the opportunity to further grow the event and build on our success to date.”

The Final4’s title sponsor is roof windows manufacturer Velux.