English Football League (EFL) clubs have agreed in principle to accept the Premier League’s £50m (€55.7m/$65.7m)
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Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Burnley takeover expands US presence in Premier League
Premier League becomes the sixth with American majority ownership
Premier League agrees beIN rights renewal in Mena region
The Premier League has renewed its broadcast rights deal in the Middle East and North Africa with pay-television broadcaster beIN Media Group in a major agreement in one of the league’s key markets.
Gallagher continues growth in Australian sport with A-League and W-League deals
Australia's flagship professional football league has signed up insurance firm Gallagher as a sponsor of its top men’s and women’s divisions.
Torneos and GSRM land Argentinian league international rights, Disney renews to 2030
Torneos, the Argentinian rights agency, and Global Sports Rights Management, the agency that holds international broadcast rights to the top two Brazilian football leagues, have formed an alliance to commercialise…