DirecTV and EverPass Media, a new media platform created by the National Football League and RedBird Capital Partners, have announced a multi-year deal to air NFL Sunday Ticket at commercial establishments through DirecTV for Business.
DirecTV for Business has similar deals to air sports at commercial venues, including casinos, restaurants, bars, hotel lounges, and retail shops. Earlier this year, it signed deals with Apple TV+ for its Friday Night Baseball games and for Major League Soccer's Apple Season Pass for commercial venue broadcast rights. It also has a deal for the NFL's Thursday Night Football that airs on Amazon Prime Video.
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