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Cryptocurrency exchange Gemini title sponsors relocated Boat Race

The Cambridge University Boat Club crew celebrates after winning the 2019 Men's Boat Race.(Photo by Justin Setterfield/Getty Images)

Cryptocurrency exchange brand Gemini will title sponsor this year’s Boat Race between Cambridge and Oxford Universities in a one-event deal.

Under the principal partner agreement, the event will be called the Gemini Boat Race. Gemini will also create a £75,000 (€87,400/$104,000) bursary scheme to help engage young people in the sport who have limited access to rowing.

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