Concacaf launches campaign to boost women’s football

The Confederation of North, Central America and Caribbean Association Football (Concacaf) has launched a strategic plan to grow and increase participation in the women’s game across its 41 member associations.

The framework was presented to the member associations by Concacaf head of women’s football Karina LeBlanc, following the governing body’s Extraordinary Congress held in Paris, France.

Developed in consultation with federations and stakeholders, three objectives – communication, development and growth – will form the core pillars and goals of the strategic plan to address key challenges across the region.

Concacaf will seek to communicate the importance of women’s football and advocate on key issues affecting women in North, Central America and the Caribbean. Under development, it will look to create career pathways to develop and empower women.

Concacaf will also seek to build a self-sustainable growth model for women’s football and enhance the game’s commercial value.

“We need to accelerate the development of women’s football in our region and our strategic plan is the starting point,” Concacaf president Victor Montagliani said. “The game is universal, therefore, our aim is to break down cultural barriers, invest in women’s football and help the sport grow and thrive across our 41 member associations. The basis of this plan is to provide every girl in our Confederation with an opportunity to play the game and dream.”

In 2018, as part of its commitment to grow the game, the Confederation established a dedicated women’s football department, led by former Canadian international LeBlanc. Concacaf also invested in development programs, while hosting six competitions that provided a platform for nearly 2,000 female athletes to participate in championships across the region.

Concacaf said that as it gains greater insights into the specific challenges of its federations, and to ensure the consistent delivery of sustainable results, the plan will be continually refined and updated.

Women’s football will be an integral part of Concacaf 2030, a strategic initiative that will consist of a consultation process with its 41 member associations to define a collective vision to grow the game.