HomeNewsBusinessBrazil

COKE SIGNS SOCCER SUPERSTAR PELE IN $100M DEAL

Coca-Cola has signed Brazil?s legendary soccer superstar Pele in a two-year, $100million (?112.9)?plus advertising deal.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related News

Football
Sponsorship & Marketing

English Premier League club Chelsea has signed a seven-year agreement with California-based technology company Tempus Ex Machina
Trail Running
Media

Outdoor recreation media and services company Outside Interactive has reached an agreement with the UTMB World Series to showcase the global trail running circuit’s 2023 season, while French media group L…
Football
Media

All 72 clubs in the English Football League (EFL) have been invited to a meeting on May 5 to consider proposals for a new domestic broadcast agreement beginning with the 2024-25 season
American Football
Licensing & Merchandising

Fanatics has expanded its agreement with the National Football League's Cleveland Browns in a deal that makes the sports merchandise company the official retail partner throughout the Browns' FirstEnergy…