The Cleveland Browns are reaping the commercial rewards after star quarterback Baker Mayfield led the NFL team to their best season in 11 years.
According to a local newspaper report, the Browns’ attendance jumped 5.4 per cent – from 62,403 to 65,765 per game; game-day sales in the team shop rose 76 per cent year-on-year; while season tickets for the 2019 campaign are five months ahead of schedule in the sales process.
“Getting people in the stadium just flows through the rest of your business,” said the Browns’ chief operating officer David Jenkins.
Mayfield is seen as the principal reason for the team’s success on and off the field. “I feel like we have our solution (in the quarterback position) that we’ve been talking about for a long time,” Jenkins said. “That creates so much excitement.”