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China Sports Media distributes Copa América rights to streaming trio

(Photo by Chris Brunskill/Fantasista/Getty Images)

The China Sports Media agency has distributed digital media rights in China for the forthcoming Copa América tournament to streaming platforms PP Sports, Kuaishou and Huya in non-exclusive deals.

CSM will also showcase coverage of the tournament on K-Ball, its own streaming platform. CSM acquired the digital rights for China from the Dentsu agency, which is managing the global commercial rights for the tournament.

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