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Cadbury’s adds Liverpool to roster as Vitality expands men’s and women’s club portfolio

Sadio Mane of Liverpool with Arsenal's Rob Holding during the FA Community Shield final at Wembley Stadium on August 29, 2020 in London, England. (Photo by Andrew Powell/Liverpool FC via Getty Images)

The Cadbury’s confectionery brand and life insurance group Vitality have added to their extensive club portfolios in English football.