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CAA partners with iRENA to boost sports hospitality in China

The CAA Premium Experience division of sports and entertainment giant Creative Artists Agency (CAA) has agreed an exclusive partnership with leading Chinese sports hospitality and event management company iRENA International.

The partnership intends to curate and fulfil completely customised once-in-a-lifetime VIP experiences, with a preliminary focus on basketball, tennis, entertainment and fashion, for individuals and corporations in China.

Formed last year, CAA Premium Experience works with Fortune 500 companies across hundreds of global sports and entertainment events annually.

Based in Beijing, iRENA also holds offices in Shanghai, Tianjin, Shenzhen, Chongqing, Changsha, Xi’an, and Hong Kong. The company maintains long-term partnerships with China's Olympic team; the Chinese national football team and Chinese Super League football clubs Beijing Guoan, Shanghai Greenland Shenhua, and Guangzhou Evergrande Taobao.

CBA basketball team Beijing Shougang and the NBA Global Games in China are also in its portfolio, among many other premium sporting events.