BMW targets young golf audience with DP World Tour renewal

Rory McIlroy tees off during the 2019 BMW PGA Championship at Wentworth Golf Club. (Photo by James Wilson/MB Media/Getty Images)
Rory McIlroy tees off during the 2019 BMW PGA Championship at Wentworth Golf Club. (Photo by James Wilson/MB Media/Getty Images)

The DP World Tour and BMW Group have signed a five-year sponsorship extension that will see the German luxury car brand remain an official partner and the official car of the DP World Tour until the end of the 2027 season.

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