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BitCo Telecoms signs five-year Cricket South Africa sponsorship

(Photo by Lee Warren/Gallo Images/Getty Images)

South African telco BitCo Telecoms has signed as the official internet service provider of Cricket South Africa (CSA) and the Proteas men’s national team for the next five years.

BitCo Telecoms is a provider of business fibre internet, wireless internet and VoIP (Voice over Internet Protocol) services in South Africa.

Under the deal, BitCo will provide fibre internet and VoIP services to all 16 CSA-member cricket stadiums across the country, as well as the CSA’s headquarters in Johannesburg, and The Centre of Excellence in Hatfield, Pretoria.

CSA’s acting chief executive, Dr. Jacques Faul, said BitCo had the capability to meet CSA’s telecommunications requirements and those of its members.

He said: “The service has been in full operation for some time now and it has already met our capacity. We look forward to many more successes and to continue receiving superior and unparalleled service from our partner, BitCo.”

The deal is welcome news for the federation, which lost its headline sponsor Standard Bank in April.

As reported in SportBusiness, Standard Bank decided not to renew its four-year deal because of the reputational damage caused by the misconduct of the then CSA chief executive Thabang Moroe across a slew of areas, including player and media relations, and financial affairs.

Dr. Faul said the governing body is in advanced talks with a new headline sponsor, but that the Covid-19 pandemic had complicated matters.

SportBusiness understands the Standard Bank deal was worth between R70m (€3.5m/$3.8m) and R75m per year, from 2016 to 2020.