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Bilibili takes another stride into sport with FA Cup rights

Kasper Schmeichel and Wes Morgan of Leicester City lift the Emirates FA Cup trophy (Photo by Nick Potts - Pool/Getty Images)

Chinese streaming platform Bilibili has acquired the exclusive digital media rights in China for the English FA Cup in a three-season deal, 2021-22 to 2023-24. Bilibili will provide free live coverage of the competition.

The deal was brokered by the IMG agency, which is selling the international rights for the FA Cup in all markets outside Western Europe and the Middle East and North Africa, under a deal covering 2018-19 to 2023-24.

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