European champions Barcelona have been ranked the number one "power brand" in football.
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Yili plant-based brand backs China’s women’s basketball team
Chinese dairy giant Yili's plant-based products brand Yili Zhixuan has become an official partner of the Chinese national women's basketball team
BBC extends World Snooker Tour rights to 2027
UK public-service broadcaster the BBC has extended its broadcast deal with World Snooker Tour for another three years
Infront retains World Curling Federation rights mandate to 2030
The Infront agency has penned a long-term media and sponsorship rights extension with the World Curling Federation in a deal spanning two four-year Olympic cycles
World Masters Games postponed again due to Covid-19
The 2021 World Masters Games have been postponed for the second time due to Covid-19.
The multi-sport event was originally intended to be held in the Japanese region of Kansai last May