Heineken-owned beer brand Amstel has extended its sponsorship of the men’s Copa Libertadores until 2026 in a deal that also includes backing of the women’s version of the top-tier continental clubs competition in South America.
Amstel said that the new agreement includes “unique in-stadium visibility and exclusive experiences, broadcast sponsorship, branded content, and ticket giveaways”. Amstel will also continue to develop activations including integrated campaigns, packaging and consumer promotions.
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