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AIRLINE BACKING FOR GRAND PRIX

“Formula 1 Grand Prix is the most prestigious motor sport event which shares its popularity with high-profile events such as the Olympics and the football World Cup,” says Gulf Air president and chief executive James Hogan.

“This year’s event overshadowed the success of the previous races in Bahrain and we are delighted and proud to be the title sponsors for the Gulf Air Bahrain Grand Prix once again.”

The airline says the sponsorship has boosted its image through brand association with the sport, resulting in significant revenue growth.

Aside from thousands of visitors and huge loads of freight for the event, Gulf Air flew in some 300 guests, including important decision makers, media and high-profile customers.

“We are delighted with the sponsorship of Gulf Air once again. We have formed a very close relationship with Gulf Air over the last three years. The airline is a perfect partner for this prestigious event,” says Allsport president Patrick McNally.

As the official carrier and title sponsor, Gulf Air embarked on a series of publicity and marketing campaigns, including road shows in Lebanon, Dubai, Kuwait and Egypt.

“As a national carrier, we are committed to building on the success of the Middle East’s only Formula 1 event and grab the opportunity to promote Bahrain as a hub for tourism and business in the region,” said Hogan.

Last year’s event drew several international race champions, celebrities, dignitaries, VIPs and more than 50,000 spectators from around the world.