Login
Subscribe
Login
Subscribe
Media
Sponsorship
Insights
Reports
Data Analytics
Partnerships
The Long Game
PGR 2023
News
Articles
News In Brief
Markets
Europe
North America
Asia
United Kingdom
Sectors
Media
Sponsorship
Events
Technology
Betting
Industry Moves
Sports
Football
Basketball
American Football
Cricket
Esports
Motorsport
Home
News
Sponsorship & Marketing
Multiple Sports
Germany
AEG replaces Mercedes-Benz with Uber as Berlin Arena naming sponsor
Faaez Samadi
January 19, 2024
Share:
Link copied to clipboard
(Inaki Esnaola/Getty Images)
Global venue management firm AEG has announced Uber as the new naming-rights sponsor for its arena in Berlin, replacing German carmaker Mercedes-Benz.
You'll need a subscription to continue reading
Discover our range of subscription choices, with options starting from £39/month
Access now
Already have an account?
Sign in here
Sponsorship & Marketing
AEG
Mercedes-Benz
Uber
Read this next
Stadia
OVG, Live Nation among backers of new landmark arena for Nigeria
26 Feb 2024
Sponsorship & Marketing
Monumental Sports seeking multi-portfolio jersey sponsor
16 Aug 2021
Media
Singtel 'exploring all options' on Optus but rules out full sale
15 Mar 2024
White Paper | Future-proofing sports media: embracing AI for enhanced fan experiences
5 Apr 2024
From our partners
Finance & Law
Paramount+ subs up to 67.5m, total revenue dips 6 per cent
29 Feb 2024