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First category shortlists unveiled for SportBusiness Ultimate Sports Federation Awards

The category shortlists were announced this (Tuesday) morning for the international sports federations and associations that are vying to become winners in the inaugural SportBusiness Ultimate Sports Federation Awards.

Unveiled exclusively in a SportBusiness Intelligence Webinar this morning in association with SportAccord Convention World Sport & Business Summit, which featured a panel discussion with several of the external award judges, the category shortlists have been named for six of the nine categories. The contenders for the remaining three categories as well as the final 10 contenders for the SportBusiness Ultimate Sports Federation accolade itself will be unveiled exclusively in a second Webinar on Monday, April 13 featuring more of the external awards judges.

Following a period of detailed analysis and consultation with external expert judges, the category winners will be unveiled and the overall winner announced at SportAccord Convention World Sport & Business Summit in Sochi at a breakfast briefing on Thursday, April 23 at 9am local time.

Speaking about the awards, head judge Rachael Church, Major Events Consultant at SportBusiness Intelligence, said: “We have been overwhelmed with the excellent response to these inaugural SportBusiness Ultimate Sports Federations awards which we are confident will be on a par with the long-established SportBusiness Ultimate Sports Cities Awards and Rankings in terms of creating an industry best practice benchmark and invaluable learnings. We would like to thank all the international federations and associations who have submitted the information required to engage fully in this process which in many cases was above and beyond what was expected.”

The shortlisted contenders by award category are:

Events Calendar and Strategy
FIBA (Basketball)
IFMA (Muaythai)
IJF (Judo)
ITTF (Table Tennis)
WBSC (Baseball & Softball)

Global Popularity and Expansion
FIBA (Basketball)
FIFA (Football)
FIH (Hockey)
INF (Netball)
ITTF (Table Tennis)

Marketing and Communications
FEI (Equestrian)
FIBA (Basketball)
FIH (Hockey)
IIHF (Ice Hockey)
ITTF (Table Tennis)

Commercial
FIA (Motorsports)
FIBA (Basketball)
FIFA (Football)
FIH (Hockey)
ICC (Cricket)

Branding
FEI (Equestrian)
FIBA (Basketball)
FIH (Hockey)
IOC (Olympics)
World Rugby (Rugby)

Innovation
FIBA (Basketball)
FIVB (Volleyball)
ICC (Cricket)
ITTF (Table Tennis)
UWW (Wrestling)

About the Awards

The SportBusiness Ultimate Sports Federations Awards were launched following the success of the SportBusiness Ultimate Sports Cities Awards and Rankings that have been held every two years since 2006. The process involved analysing an initial cut of 30 international federations and associations and then asking them to complete a detailed survey across nine key categories. These surveys were then analysed by a panel of external judges who are all experts in their respective fields. The results will be used to create a benchmark of excellence for international federations and foster industry best practice through the learnings that will be generated by the Awards.

For further information about the awards or SportBusiness Intelligence contact Stuart Lewis at stuart.lewis@sportbusiness.com

For further information about SportBusiness Webinars contact Kevin McCullagh at Kevin@sportbusiness.com