160over90 recruits Steere to head up Chinese business

The recently-rebranded 160over90, the marketing services arm of sports and entertainment group Endeavor, has recruited John Steere as senior vice-president and managing director of its operations in China.

Steere (pictured) recently took up the newly-created position and will be responsible for further developing 160over90’s presence in Asia and “answering a growing demand for the agency’s marketing expertise, including advertising, experiential, PR and sponsorships”.

He is based in Shanghai and leads a 10-person team across the Shanghai and Beijing offices.

The 800-person global company was renamed three months ago to reflect the name of the Philadelphia-based creative agency bought by Endeavor in 2018.

Sponsorship clients who have worked with 160over90 in Asia in the last year include Caterpillar, HSBC, Luzhou Laojiao, Marriott International and Visa.

At the end of last year, Steele left his role as managing director of experiential agency Imagination China. Between 2017 and 2018, he was president of Chinese e-commerce platform MyMM.

Endeavor said: “Steere’s 30+ years of leadership and marketing experience span PR, digital, shopper marketing, activation and eCommerce and top global brands and agencies including AT&T, Visa, Gartner, McCann, Saatchi and DDB.”

Steere remarked: “160over90 and the broader Endeavor network have a strong foundation in Asia, and I’m excited about how much more we can do across sport, entertainment, music and fashion.”

Robin Clarke, senior vice-president, international for 160over90, described his appointment as a “significant step in our ongoing efforts to scale our operations in both China and the wider APAC region”.

Through the rebranding exercise, other brands within the Endeavor Global Marketing also took on the 160over90 moniker. These include Los Angeles-based creative agency RED and UK-based communications agency Clifford French.

Endeavor Global Marketing was created in the wake of WME and Silver Lake Partners’ acquisition of IMG in 2014, and replaced the erstwhile IMG Consulting division. It acts as a pivot between Endeavor’s brand clients and the agency’s multi-faceted platform of talent, property and media-focused units.

The acquisition of 160over90 from private equity firm Searchlight Capital Partners was announced at the start of 2018 in a deal reported to be worth around $200m (€180.4m).