Balkans
United’s Nova secures Uefa national team rights in Bulgaria
United Media-owned Nova Broadcasting Group has announced that it has secured rights in Bulgaria for the next two Uefa European Championships, as well as other Uefa national team rights from 2022-23 to…
Helbiz aligns with Facebook for PPV Serie B streaming
Helbiz Media, a division of US micro-mobility company Helbiz, has agreed a content deal with Facebook for Serie B, the second tier of domestic club football
Betano adds Lokomotiv Sofia to sponsorship portfolio
Bulgarian First League football club Lokomotiv Sofia has announced betting operator Betano as its new main sponsor
CME breaks into new market with RTL Croatia takeover
Media group Central European Media Enterprises has grown its presence in southern Europe and broken into a new Balkan market with an agreement to acquire RTL Croatia
Cancún replaces Wuxi as World Taekwondo Championships host
Cancún has been elected to replace Wuxi as host of the 2022 World Taekwondo Championships, while Bosnia & Herzegovina is set to stage its first World Taekwondo event after Sarajevo landed the 2023 World …
Quartet of four-year DFB-Pokal deals to kick-off in-house international rights cycle
The German Football Federation (DFB) has signed a quartet of four-season media rights deals in Europe for its DFB-Pokal club cup competition, while also signing shorter-term deals in an array of other…
Bulgaria’s BNT and Nova will both broadcast 2022 Fifa World Cup
Bulgarian public-service broadcaster BNT and United Media-controlled pay-television network Nova will both broadcast the 2022 Fifa World Cup, it has been announced
Euroleague Basketball adds MaxBet to premium partner roster
Euroleague Basketball has agreed a deal to add Central and Eastern European gaming operator MaxBet to its portfolio of premium partners
Sportklub lands Caf rights in the Balkans
United Media’s pay-television broadcaster Sportklub has acquired exclusive media rights in the Balkans for the next two editions of the Africa Cup of Nations, as well as the knockout phases of the TotalEnergies C…
CSKA Sofia to switch Adidas for Macron
Bulgarian football club CSKA Sofia has signed Italian sportswear firm Macron as its new kit supplier
Croatian FA adds betting company to sponsorship roster
The Croatian Football Association (HNS) has agreed a multi-year sponsorship deal with domestic sports betting company Prva Sportska Kladionica
Uefa national team rights on the market in the Balkans
The CAA Eleven agency has initiated the rights sales process in the Balkan countries for Uefa national team rights between 2022 and 2028
Protocol to distribute media rights to World Boxing Championships
The Protocol Sports Marketing agency has been appointed as the exclusive media rights distributor for the International Boxing Association’s (Aiba) Men’s Boxing World Championships, which take place in …
NFL rights deal agreed in Bulgaria with A1’s Max Sport
Bulgarian pay-television broadcaster A1 has acquired rights to show NFL games for the first time in the country, further strengthening its US sports portfolio
A1 Bulgaria retains Champions League, adds Europa League, Conference League
Pay-television broadcaster A1 Bulgaria has extended its rights to the Uefa Champions League and also secured rights to the Europa League and new third-tier Europa Conference League for the next three seasons
European Leagues invites exclusive bids in expanded data rights RFP
European Leagues, the body of European football leagues, has gone to market early with the centralised fastpath data rights to league and cup competitions organised by a total of 18 different league bodies…
Telekom Srbija continues aggressive rights pursuit with six-year Premier League deal
Arena Sport, the pay-television broadcaster owned by Serbian telecoms operator Telekom Srbija, has landed rights in the Balkan region to the English Premier League in a six-season deal
A1 Bulgaria renews Serie A rights to 2024
Pay-television broadcaster A1 Bulgaria has renewed its rights to Italy's Serie A for another three seasons, from 2021-22 to 2023-24