WNBA
Cleveland Avenue deepens Phoenix Mercury ties with revolving patch deal
Global venture capital firm Cleveland Avenue has deepened its ties with WNBA side Phoenix Mercury by announcing an innovative revolving jersey patch sponsorship deal with the team.
WNBA makes stand for reproductive freedom with Opill deal
The Women’s National Basketball Association (WNBA) has signalled its continued support for women’s reproductive freedom by agreeing a sponsorship deal with over-the-counter birth control product Opill.
TV4 Media renews NBA rights, acquires WNBA in Sweden
TV4 Media, the Telia-owned broadcaster, has renewed its rights in Sweden to the NBA and acquired rights to the WNBA.
The rights will be exploited on its pay-television channels C More and Sportkanalen
WNBA’s 2022 playoffs are the most-viewed in 20 years
The 2022 Women’s National Basketball Association playoffs have been the most-viewed playoffs since 2002 as the league gets set for the Finals beginning September 11 between the Las Vegas Aces and Connecticut S…
WNBA boasts of business success for 2022 regular season
The Women's National Basketball Association has recorded a 16 per cent domestic viewership increase this year across its national television partners from 2021, highlighting a multitude of successful business…
Prasar Bharati to show WNBA, G League on DD Sports
Indian public-service broadcaster Prasar Bharati has struck a deal to show matches from the Women’s National Basketball Association and the NBA G League, the NBA's minor league basketball organisation, o…
Kia extends and expands NBA sponsorship, TAB inks Australia-only deal
Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term
Amazon Prime Video India secures rights for remainder of WNBA 2021 season
Amazon Prime Video has acquired the exclusive media rights in India for the second half of the Women’s National Basketball Association (WNBA) 2021 season.
WNBA joins PointsBet portfolio in women’s sports league first
Sportsbook operator PointsBet has become an 'Authorised Gaming Operator' of the Women's National Basketball Association (WNBA)
Michelob Ultra signs naming rights agreement with Las Vegas-based arena
Las Vegas-based sports and entertainment venue Mandalay Bay Resort and Casino has signed a multi-year naming rights agreement with beverage group Anheuser-Busch
Wilson’s NBA comeback marks Spalding’s step away from licensing
Sporting goods brand Wilson met a list of requirements that went “beyond the transactional” in its bid to replace rival brand Spalding as the NBA ‘s ball supplier from July 2021, SportBusiness understands.
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WNBA Draft ratings up 123 per cent from 2019
The 2020 Women's National Basketball Association Draft enjoyed a significant ratings boost thanks in large part to the event's pride of place on the main ESPN network and the dearth of any competing sports…
WNBA shifts to virtual format for Draft
Selections to be made without players, media, or guests present
Leonsis plans sportsbook in Wizards’ Capital One Arena
Monumental Sports and Entertainment is planning to open a sportsbook in Washington’s Capital One Arena.
Nets minority owner linked to WNBA team takeover
Joe Tsai, co-founder of Chinese internet company Alibaba, is reportedly set to increase his investment in US basketball by agreeing a deal to acquire women’s WNBA team the New York Liberty.