Virtual Bundesliga
Sky Deutschland leverages OTT brand in Virtual Bundesliga sponsorship
Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning
DFL seeks to accelerate Virtual Bundesliga’s growth with ESL partnership
The DFL has entered into a partnership with esports giant ESL, with the long-term aim of making its Virtual Bundesliga a comparable prospect to its traditional football competitions. Adam Nelson speaks with the DFL's Andreas Heyden and ESL's Ralf Reichert.
DFL and ESL to collaborate on development of Virtual Bundesliga
The German Football League (DFL) has entered into a strategic partnership with Sweden-based ESL, the world’s largest esports company, to further develop the Virtual Bundesliga.
DFL wants Virtual Bundesliga to be seen as its third competition brand
The Bundesliga's esports property is seen as a valuable tool with which to engage a younger fanbase and expand the reach of the league and its commercial partners. Story by Bob Williams.
Sky extends commitment to Austria’s eBundesliga
Austrian pay-television broadcaster Sky has extended its rights deal for the eBundesliga, the official esports competition of the organising body of the top tier of domestic club football
ProSiebenSat.1 extends Virtual Bundesliga deal, acquires all of eSports.com
German media company ProSiebenSat