UEFA Champions League

Latest Features

PepsiCo’s senior director for global sports marketing, Adam Warner, commends Uefa for finding 'different sources of value' in this year reformatted Men's Champions League and explains why the brand has decided to expand its relationship with the governing body to include women's club and national competitions. Ben Cronin reports.

Evidence suggests record viewership for closed-door Uefa Champions and Europa League fixtures won't prevent broadcasters from demanding rebates for lost fixtures. Callum McCarthy examines how the governing body might approach negotiations.

Matthew Glendinning, editor of SportBusiness Sponsorship, believes Uefa’s Financial Fair Play rules will survive even after the Court of Arbitration for sport overturned the governing body's competition ban on Manchester City.

Ajax's global popularity outstrips all of its domestic rivals, allowing the club to position itself as a brand platform for the Netherlands and beyond. Its chief commercial officer, Menno Geelen, tells Adam Nelson about the effects of Ajax's surprising run to the Champions League semi-finals, and how a creative commercial department has helped the club compete at the highest level.

Media rights increases for the Uefa Champions League in the UK, US and France have vindicated Team Marketing's decision to start its sales process early in these markets. But the agency won't be getting carried away just yet, writes Frank Dunne.

Broadcasters in Australia and New Zealand have been asked to lodge their first-round bids for Uefa Champions League rights by the middle of next month following the launch of the sales process by the Team…

Uefa and the Team Marketing agency have initiated the process to invite offers for licensing rights across four more categories for the 2021-24 club competitions cycle

Indonesian media group Emtek has renewed its rights for Uefa club competitions for the next three-year cycle, 2021-22 to 2023-24

International OTT streaming platform Megogo has acquired exclusive rights to all Uefa club competitions in Ukraine, from 2021-22 to 2023-24

Features

Rumours are swirling around DAZN's potential interest in a UK launch, but market conditions must be perfect for profitability to be a realistic goal. Callum McCarthy reports on the possibility of the streaming service getting off the ground in the country where it is based.

Hans Erik Tuijt, director global sponsorships, Heineken, speaks to Ben Cronin about the brand’s 25-year association with the Uefa Champions League and how it plans to activate its rights at this year’s final in Madrid.

Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.

• Football Leaks investigation suggests 16 clubs sharing plans for a European Super League • But European Club Association and Uefa show united front in the face of allegations • S

The Uefa Champions League is set to deliver another big increase in revenues in the next cycle, but there are still doubts it will survive beyond 2024. Frank Dunne explains why.

In this issue we cover the following: QATAR CRISIS – BeIN hits out at 'scaremongering' VIRTUAL REALITY – Is the much hyped technology finally ready to make a difference? SPORTS