UEFA Champions League
Ajax’s Champions League run boosts visibility, but growth is underpinned by creative commercial team
Ajax's global popularity outstrips all of its domestic rivals, allowing the club to position itself as a brand platform for the Netherlands and beyond. Its chief commercial officer, Menno Geelen, tells Adam Nelson about the effects of Ajax's surprising run to the Champions League semi-finals, and how a creative commercial department has helped the club compete at the highest level.
Media rights increases for the Uefa Champions League in the UK, US and France have vindicated Team Marketing's decision to start its sales process early in these markets. But the agency won't be getting carried away just yet, writes Frank Dunne.
Rumours are swirling around DAZN's potential interest in a UK launch, but market conditions must be perfect for profitability to be a realistic goal. Callum McCarthy reports on the possibility of the streaming service getting off the ground in the country where it is based.
Hans Erik Tuijt, director global sponsorships, Heineken, speaks to Ben Cronin about the brand’s 25-year association with the Uefa Champions League and how it plans to activate its rights at this year’s final in Madrid.
Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.
Invitations to submit offers (ISOs) have been launched in seven countries across the Balkan region for rights to the Uefa Champions League, Europa League and Europa Conference League covering the 2021-22…
Uefa and the European Clubs Association are reportedly close to agreeing an expansion of the Champions League from 2024-25, in which clubs would play up to 17 matches per season compared to the current…
UK commercial broadcaster ITV is in talks with telco BT to sublicense some of the latter’s Uefa Champions League rights for the 2021-24 cycle, according to newspaper the Sunday Times.
Malta has become the latest country in which the Team Marketing agency is inviting offers for broadcast rights to the Uefa Champions League, Europa League and Europa Conference League from 2021-22 to 2023-24
• Football Leaks investigation suggests 16 clubs sharing plans for a European Super League • But European Club Association and Uefa show united front in the face of allegations • S
The Uefa Champions League is set to deliver another big increase in revenues in the next cycle, but there are still doubts it will survive beyond 2024. Frank Dunne explains why.