UEFA Champions League

Latest Features

PepsiCo’s senior director for global sports marketing, Adam Warner, commends Uefa for finding 'different sources of value' in this year reformatted Men's Champions League and explains why the brand has decided to expand its relationship with the governing body to include women's club and national competitions. Ben Cronin reports.

Evidence suggests record viewership for closed-door Uefa Champions and Europa League fixtures won't prevent broadcasters from demanding rebates for lost fixtures. Callum McCarthy examines how the governing body might approach negotiations.

Matthew Glendinning, editor of SportBusiness Sponsorship, believes Uefa’s Financial Fair Play rules will survive even after the Court of Arbitration for sport overturned the governing body's competition ban on Manchester City.

Ajax's global popularity outstrips all of its domestic rivals, allowing the club to position itself as a brand platform for the Netherlands and beyond. Its chief commercial officer, Menno Geelen, tells Adam Nelson about the effects of Ajax's surprising run to the Champions League semi-finals, and how a creative commercial department has helped the club compete at the highest level.

Media rights increases for the Uefa Champions League in the UK, US and France have vindicated Team Marketing's decision to start its sales process early in these markets. But the agency won't be getting carried away just yet, writes Frank Dunne.

Uefa and its exclusive club competition sales agency Team Marketing have launched an invitation to tender for Uefa Champions League, Europa League and new third-tier Europa Conference League rights in…

Fifa president Gianni Infantino has said he is not interested in a ‘European Premier League’ after reports emerged this week that some of Europe’s leading clubs were looking to create a breakaway compe…

Pay-television broadcaster Sky Italia and commercial broadcaster Mediaset are closing in on the final packages of rights to the Uefa Champions League in Italy for the 2021-24 cycle

Uefa is considering major format changes for its flagship club competition the Champions League, including an expansion from 32 to 36 teams, according to reports in UK newspapers

Features

Rumours are swirling around DAZN's potential interest in a UK launch, but market conditions must be perfect for profitability to be a realistic goal. Callum McCarthy reports on the possibility of the streaming service getting off the ground in the country where it is based.

Hans Erik Tuijt, director global sponsorships, Heineken, speaks to Ben Cronin about the brand’s 25-year association with the Uefa Champions League and how it plans to activate its rights at this year’s final in Madrid.

Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.

• Football Leaks investigation suggests 16 clubs sharing plans for a European Super League • But European Club Association and Uefa show united front in the face of allegations • S

The Uefa Champions League is set to deliver another big increase in revenues in the next cycle, but there are still doubts it will survive beyond 2024. Frank Dunne explains why.

In this issue we cover the following: QATAR CRISIS – BeIN hits out at 'scaremongering' VIRTUAL REALITY – Is the much hyped technology finally ready to make a difference? SPORTS