UEFA Champions League
Matthew Glendinning, editor of SportBusiness Sponsorship, believes Uefa’s Financial Fair Play rules will survive even after the Court of Arbitration for sport overturned the governing body's competition ban on Manchester City.
Ajax’s Champions League run boosts visibility, but growth is underpinned by creative commercial team
Ajax's global popularity outstrips all of its domestic rivals, allowing the club to position itself as a brand platform for the Netherlands and beyond. Its chief commercial officer, Menno Geelen, tells Adam Nelson about the effects of Ajax's surprising run to the Champions League semi-finals, and how a creative commercial department has helped the club compete at the highest level.
Media rights increases for the Uefa Champions League in the UK, US and France have vindicated Team Marketing's decision to start its sales process early in these markets. But the agency won't be getting carried away just yet, writes Frank Dunne.
Rumours are swirling around DAZN's potential interest in a UK launch, but market conditions must be perfect for profitability to be a realistic goal. Callum McCarthy reports on the possibility of the streaming service getting off the ground in the country where it is based.
Hans Erik Tuijt, director global sponsorships, Heineken, speaks to Ben Cronin about the brand’s 25-year association with the Uefa Champions League and how it plans to activate its rights at this year’s final in Madrid.
Uefa has commissioned German pay-television broadcaster Sky Deutschland to produce the crowd noise sound effects for this month’s Champions League and Europa League ‘Final 8’ tournaments. W
French commercial broadcaster TF1 is to offer its coverage of the 2019-20 Uefa Champions League final in ultra high-definition, as part of an expanded commitment to the format
Subscription streaming service DAZN has signed off on its acquisition of Uefa Champions League rights in Germany for the new three-season cycle, from 2021-22 to 2023-24
CBS Sports secured its additional English-language rights to the Uefa Champions League in the United States at a discounted rate, SportBusiness understands.
Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.
• Football Leaks investigation suggests 16 clubs sharing plans for a European Super League • But European Club Association and Uefa show united front in the face of allegations • S
The Uefa Champions League is set to deliver another big increase in revenues in the next cycle, but there are still doubts it will survive beyond 2024. Frank Dunne explains why.