Premier League

Football
Media

Broadcast rights to the Premier League and the FA Cup are being sold together in Japan and South Korea, some of the first international territories in which the rights have been bundled, SportBusiness…
Football
Sponsorship & Marketing

MG Motor UK has announced a multi-year sponsorship with Arsenal that will see the UK car manufacturer become the Premier League club’s ‘Official Automotive Partner’. T
Football
Events

England's Premier League finished 2023 by securing a small domestic media rights increase, capping an eventful year for the world's richest football league
Football
Sponsorship & Marketing

Breakfast cereal brand Kellogg’s has added Premier League champion Manchester City to its growing sponsorship roster in football.
Football
Media

The English Premier League has struck a new £6.7bn (€7.8bn/$8.5bn), four-year domestic media rights deal with incumbents Sky, TNT Sports and the BBC, with online retail giant Amazon dropping out of the picture from 2025-26.
Football
Sponsorship & Marketing

Chinese tyre manufacturer ZC Rubber has signed with Arsenal as the club’s ‘Official Global Tyre Partner’ in a deal brokered by the EMW Global agency.
Football
Media

Broadcasters in the UK have just one week left to formulate their domestic media rights bids to the English Premier League with a first-round deadline of November 29 having been set, SportBusiness understands
Football
Sponsorship & Marketing

UK-based sports and fitness drinks company Wow Hydrate has signed as a global sponsor of Premier League club Manchester United to build up its international profile
Football
Media

Subscription broadcaster Viaplay and its Norwegian commercial rival TV2 have settled their legal dispute out of court over the use of clips from English Premier League matches
Football
Sponsorship & Marketing

Technology company Infinite Athlete has been ratified by the Premier League as Chelsea’s new main shirt sponsor in a one-season deal, having satisfied the league’s compliance criteria.
Football
Sponsorship & Marketing

Digital collectibles company Sorare has launched a new set of 3D digital football cards for its Premier League collection, an upgrade on the standard 2D cards rolled out during the inaugural 2022-23 season
Football
Sponsorship & Marketing

Betway has become the ‘Official Global Betting Partner’ of the Arsenal men’s team in the latest betting sector move among English Premier League clubs this season.
Football
Media

Norwegian broadcaster TV2 suffered a deficit of NOK51.7m (€4.6m/$5.1m) in 2022 as the English Premier League disappeared from its schedules following the loss of the rights to pay-TV broadcaster Viaplay.
Football
Sponsorship & Marketing

Chelsea has announced a sponsorship agreement with analytics software company Fico, which becomes the the 'Primary Official Partner' of the Premier League club’s 2023-24 pre-season tour.
Football
Sponsorship & Marketing

English Premier League club Arsenal has agreed a new sponsorship deal with LABS Group, a Web3 platform which is seeking to make real estate accessible for everyone
Football
Data

Betting data services company Genius Sports has expanded its contract with Football DataCo (FDC) to include sub-second and skeletal tracking across the Premier League
Football
Media

Peacock, NBCUniversal’s streaming service, averaged 796,000 viewers during the August 22 Premier League match between Manchester United and Liverpool, setting a new Peacock audience record for a Premier L…
Football
Sponsorship & Marketing

Newly-promoted Premier League club AFC Bournemouth has named betting operator Dafabet as its new principal partner and front-of-shirt sponsor