Italian Serie A
De Siervo urges Italian government to back longer domestic rights cycle
Luigi De Siervo, chief executive officer of Lega Serie A, governing body of the top division of Italian club football, has urged the Italian government to allow the extension of the domestic broadcast…
Inter renews Locauto sponsorship
Serie A football club Inter Milan has extended its sponsorship deal with vehicle rental firm Locauto
Inter Milan ‘appoints Raine Group, Goldman Sachs’ to seek new owner
Inter Milan has engaged US financial services institutions Raine Group and Goldman Sachs to find a buyer for the Italian Serie A football club
Nilox renews with Inter Milan to 2025
Smart mobility and consumer electronics brand Nilox will continue as the ‘Official Electric Mobility Partner’ of Inter Milan for three more seasons, including the rest of the 2022-23 campaign.
Fashion label Off-White agrees deal to become AC Milan’s official style curator
Serie A club AC Milan has agreed a new sponsorship deal with Off-White that will see the Milan-based fashion label become the club’s official style and culture curator.
Roma signs StarCasinò Sport ‘infotainment’ deal, Milan partners MonkeyLeague NFT
Serie A club AS Roma has signed a ‘premium partner’ deal with sports infotainment site StarCasinò Sport.
Juventus sets new record for Serie A as losses top €254m
Juventus has reported a new record deficit of €254.3m ($246.1m), with the Italian Serie A club posting losses for a fifth consecutive year.
Financial losses continue for Lazio
Italian Serie A football club SS Lazio has recorded a loss of €17.42m ($17m), less than the deficit from the previous year, but still representing a fourth consecutive season in the red.
Acqua S.Bernardo renews with Inter, Sorare strikes Bologna deal
Mineral water brand Acqua S.Bernardo has renewed its ‘Official Water Partner’ agreement with Inter Milan for the next two seasons.
Inter adds sponsorship deal with Attal Group
Inter Milan has signed HR specialist Attal Group as its latest sponsor
Coca-Cola extends with Juventus in multi-year deal
Coca-Cola has extended its sponsorship of Serie A club Juventus in deal that includes Juventus Women
DFL, Lega Serie A take steps to address energy crisis
Deutsche Fußball Liga (DFL) and Lega Serie A, organising bodies of the top divisions of German and Italian club football, have made moves to address the global energy crisis and its impact on their teams …
Inter signs three-year Hisense sponsorship, regional deal with Chinese betting operator HTH
Inter Milan has agreed a sponsorship deal with Chinese consumer electronics manufacturer Hisense, while the Italian Serie A club has also signed Chinese betting and sports entertainment brand HTH as a…
Udinese extends with sleeve sponsor, Torino signs up PlanetPay365
Udinese has extended its sleeve sponsorship deal with food products manufacturer Consorzio del Prosciutto di San Daniele, while fellow Italian Serie A club Torino has signed a new sponsorship deal with…
Bitget extends as Juventus sleeve sponsor for another year
Singapore-based cryptocurrency trading platform Bitget has extended its sleeve sponsorship of Italian Serie A club Juventus for another season
Toyota replaces Hyundai as Roma sponsor
Japanese car company Toyota Group has become a new main global partner of Italian Serie A club AS Roma.
Toyota replaces Korean rival Hyundai as the club’s car category sponsor.
Bologna extends sponsor deals with BFGoodrich, Valmora
Italian Serie A club Bologna has extended sponsorship deals with US tyre manufacturer BFGoodrich and domestic water brand Acqua Valmora
DAZN hit by more Serie A technical issues as season commences
DAZN has found itself at the centre of fresh complaints over its service in Italy following issues during its domestic coverage of the opening weekend of the 2022-23 Serie A season