Fiba World Cup
Features
Fiba hails new TCL deal as ‘beacon’ of enduring sponsorship demand
Basketball’s world governing body Fiba has agreed a major new four-year sponsorship deal with Chinese consumer appliances firm TCL, beginning immediately and running until the end of 2023.
Round-Up: WTA Tour restarts, IPL sponsor backlash, Chinese NBL to restart, and more
The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA
The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
Fiba hails World Cup reach as final breaks record in Spain
The International Basketball Federation (Fiba) has revealed that its recent World Cup in China delivered a total cumulative average television audience increase of over 80 per cent compared to the 2014…
Viewers flock to Cuatro for Spain’s Fiba World Cup victory
Spain’s triumph at the 2019 Fiba Basketball World Cup drew significant audience figures for commercial free-to-air broadcaster Mediaset’s Cuatro channel.