Euroleague Basketball's revenue has more than doubled over the past three seasons, and it's now expanding the competition across western Europe, Callum McCarthy delves into how the plan is being put into action.
Euroleague Basketball is undergoing a remarkable, high-speed transformation. EB entered into a 10-year partnership with IMG beginning in the 2016-17 season to develop EB competitions and participating clubs in order to achieve their full potential.
ULEB, the association of 11 major European basketball leagues, claims it has uncovered new evidence that Euroleague Commercial Assets (ECA), the organiser of the EuroLeague club competition, and its 11…
Indian specialist tyre brand BKT has become the latest Premium Partner of Euroleague Basketball, gaining rights to EuroLeague and EuroCup competitions and adding to its portfolio of team sport sponsorships
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