Euroleague Basketball's revenue has more than doubled over the past three seasons, and it's now expanding the competition across western Europe, Callum McCarthy delves into how the plan is being put into action.
Euroleague Basketball is undergoing a remarkable, high-speed transformation. EB entered into a 10-year partnership with IMG beginning in the 2016-17 season to develop EB competitions and participating clubs in order to achieve their full potential.
The Euroleague Basketball governing body has signed a Germany-focused sponsorship deal with the Frutti Extra drinks brand
Turkish financial services company DenizBank has signed a global partnership agreement with the Euroleague Basketball governing body
Direct-to-consumer sports streaming service DAZN has extended an agreement in Brazil for rights to the top-tier EuroLeague basketball competition until the end of the 2022-23 season