Euro 2024
Chase acquires FA training kit branding rights across ‘home nations’
Digital bank Chase has signed as the ‘Official Banking Partner’ of the Football Associations of England, Scotland, Wales and Northern Ireland.
Bitburger returns to national stage with Euro 2024
German beer company Bitburger has signed as an ‘Official National Partner’ of Euro 2024 – making the Bitburg-based brand the exclusive beer in all stadiums at the tournament.
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Sports betting, ecommerce among sponsorship categories on the market for Euro 2024
Uefa has opened the bidding process for commercial partners in at least four more categories for Euro 2024, as it looks to complete its sponsorship portfolio for the tournament in Germany
Sky Italia retains Uefa European Championship, NBA and Six Nations
Pay-television broadcaster Sky Italia has announced rights renewals for a slew of sports properties, including the Uefa European Championship, the NBA, rugby union’s Six Nations and sailing’s America’s Cup.
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Acqua Lete renews FIGC deal, Multiópticas signs with RFEF
Mineral water brand Acqua Lete has renewed its ‘Premium Partner’ agreement with the Italian Football Federation (FIGC), adding to a spate of new deals for the cycle from 2023 to 2026.
Ergo builds on DFB sponsorship with Euro 2024 deal
Uefa has signed up Ergo as the latest national partner of Euro 2024 in a deal that makes the Germany-based insurance company a presenting partner of the competition’s volunteer programme.
ORF and ServusTV agree sublicensing deals for Fifa World Cup and Euro 2024
Austrian commercial network Servus TV and public-service broadcaster ORF have entered into two sublicensing agreements covering the upcoming 2022 Fifa World Cup and the 2024 Uefa European Championship
Deutsche Telekom hitches DFB sponsorship renewal to media deals
Deutsche Telekom has extended its sponsorship of the German Football Federation (DFB) until 2024, allowing it to leverage the IP rights with existing media rights deals for major international tournament…
Topps replaces Panini as official licensing partner of Uefa national team tournaments
The Topps Company, the physical and digital trading card company owned by global merchandising giant Fanatics, has become an official licensed partner of the Uefa Euro 2024 national team football tournament…
Intersport renews FFF merchandising distribution deal
French sporting goods retailer Intersport has extended its sponsorship and merchandising distribution agreement with the French Football Federation until 2024
United’s Nova secures Uefa national team rights in Bulgaria
United Media-owned Nova Broadcasting Group has announced that it has secured rights in Bulgaria for the next two Uefa European Championships, as well as other Uefa national team rights from 2022-23 to…
Ergo adds German national team rights to DFB-Pokal in sponsorship upgrade
German insurance group Ergo has extended and upgraded its sponsorship of the German Football Association (DFB) under a new five-year deal, starting in January next year
Bids across eight categories invited for Uefa national team and ‘Euro-only’ packages
European football’s governing body Uefa has invited interested parties to bid for its national team and “Euro only” sponsorship packages across eight categories spanning the 2022 to 2028 cycle.
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