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Topps replaces Panini as official licensing partner of Uefa national team tournaments

(Photo by Claudio Villa/Getty Images)

The Topps Company, the physical and digital trading card company owned by global merchandising giant Fanatics, has become an official licensed partner of the Uefa Euro 2024 national team football tournament and signed Jose Mourinho as a brand ambassador.

From 2022 onwards, Topps will hold an exclusive deal with Uefa to provide official stickers, trading cards and collectibles connected to the European Championship and other Uefa-organised national team competitions.

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