Features
Sponsorship Works 2016 | Sponsorship Case Study | Tata Communications and Formula One
Tata Communications is a telecommunications solutions company owned by the Indian business conglomerate Tata Group.
Third party report | Sports Index 2016 Annual Report
The SportsIndex Annual Report, from research company SMG Insight, analyses UK public awareness and news sentiment for 60 domestic and international sports events, creating a "peak buzz score" determined by the net difference between the amount of respondents hearing positive news and those hearing negative news. The 2016 edition reveals that the Wimbledon Championships was the UK's best-perceived sports event in 2015.
Start Your Engines – MotoGP Focus: The Circuits
MotoGP is entering a new era as it seeks to maximise its commercial growth opportunities worldwide. SportBusiness International looks at the business model of the series, as well as its riders, teams and circuits.
Start Your Engines – MotoGP Focus: The Riders
MotoGP is entering a new era as it seeks to maximise its commercial growth opportunities worldwide. SportBusiness International looks at the business model of the series, as well as its riders, teams and circuits.
Start Your Engines – MotoGP Focus: The Teams
MotoGP is entering a new era as it seeks to maximise its commercial growth opportunities worldwide. SportBusiness International looks at the business model of the series, as well as its riders, teams and circuits.
Start Your Engines – MotoGP Focus: The Series
MotoGP is entering a new era as it seeks to maximise its commercial growth opportunities worldwide. SportBusiness International looks at the business model of the series, as well as its riders, teams and circuits.
The Big Debate: Social Media Content
Are brands producing the right content to engage young sports fans on social media?
Gateway to the west
Elisha Chauhan finds out why a stadium project that was rejected by St Louis’ outgoing American football team could become crucial to Major League Soccer’s expansion franchise in the US city.
UAE: Stadia and Facilities
Big, bold, brash and backed up with lots of cash. That is by no means a hyperbolic description of the UAE construction industry. This is, after all, home to man-made archipelagoes in the shape of palm trees or a map of the world. This is where the world’s tallest building, the 830-metre Burj Khalifa, is located. Architects here are not known for their subtlety.
UAE: Sports Events
Given the stiffling summer heat in the Gulf region, most sports events take place between October and April. However, there have been attempts to stage indoor air-conditioned events, particularly the annual Dubai Sports World, which from June until August offers football, basketball, volleyball and tennis facilities to amateurs.
UAE: Sponsorship and Marketing
Deloitte estimates that the sponsorship spend for sports events in Dubai alone is about $100m per year, with 70 per cent of that figure attributed to the seven biggest events.
UAE: Sports Media
When it comes to sports broadcasting, you might say the UAE has lucked out with its time zone. “Around 2.2 billion people across Asia, Europe and Africa live in the four time zones either side of Dubai, making it ideally situated to capture a global television audience,” Deloitte’s Economic Impact of Sport in Dubai report states.
Still On Top Of The World?
Just over a decade on from the famous tennis publicity stunt atop a skyscraper in Dubai, Dominic Bliss looks at how the UAE sports industry has evolved and where it is heading.
Long Live The King
Market-leading daily fantasy sports operator DraftKings has built a six million-strong user base in North America and is now set to launch in the UK as the first stop on its journey to tap into the potential of the international market. Kevin Roberts spoke to co-founder Matt Kalish.
ESPORTS | The Game Changer (4/4) – Market size and Business model
The esports competitive video game movement has attracted plenty of hype, but is it justified and what are the implications for established sports? SportBusiness International investigates.
ESPORTS | The Game Changer (3/4) – Growing pains and Challenges
The esports competitive video game movement has attracted plenty of hype, but is it justified and what are the implications for established sports? SportBusiness International investigates.
ESPORTS | The Game Changer (2/4) – Comparisons and Expertise
The esports competitive video game movement has attracted plenty of hype, but is it justified and what are the implications for established sports? SportBusiness International investigates.
ESPORTS | The Game Changer (1/4) – Esports Focus
The esports competitive video game movement has attracted plenty of hype, but is it justified and what are the implications for established sports? SportBusiness International investigates.