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Sponsorship Works 2016 | Sponsorship Case Study | Tata Communications and Formula One

Tata Communications is a telecommunications solutions company owned by the Indian business conglomerate Tata Group.

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In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tyler Tumminia, commissioner of the Premier Hockey Federation. Eric and Chris also discuss major ticketing-related deals involving SeatGeek and Vivid Seats, the backing of LeBron James’ The SpringHill Company by a group of top-tier investors, and the completion of Arctos Sports Partners’ $3bn (€2.59bn) investment fund.

CEO Carlos Alimurung says NBA-quality storytelling is the goal MMA offshoot aims to tap experience of 'big brother'  Gaming trends starting in Asia predicted to sweep globe O

David Rose, director of Chelsea FC’s new digital consumer products division, Chelsea Digital Ventures, tells SportBusiness how the unit is seeking to create new revenue streams and aggregate new customer datasets after launching three training, nutrition and health-related products in the last 18 months.

Jim Van Stone, Monumental’s president of business operations and chief commercial officer, speaks to SportBusiness about the strategy in becoming a first-mover in the NHL's landmark new commercial category.