EBU report details €4.9bn contribution of free-to-air sports broadcasting
Free-to-air sports broadcasting was worth €4.9bn ($5.2bn) to the European economy in 2022, according to a new independent report commissioned by the European Broadcasting Union (EBU) from Oxford Economics.
Betting brand Admiral sponsors Women’s EHF Euro 2024
Austrian betting brand Admiral has been unveiled as a sponsor of the European Handball Federation’s Women’s EHF Euro 2024 tournament.
Fanatics to produce Laver Cup merchandise
Sports merchandising company Fanatics has agreed a multi-year deal with the Laver Cup ahead of the seventh edition of the team-based tennis tournament in September.
Freddy Hirsch backs South African Football Association
The South African Football Association (SAFA) has announced a three-year sponsorship deal with meat products manufacturer Freddy Hirsch.
The Basketball Tournament moves from ESPN to Fox Sports
The Basketball Tournament has agreed a multi-year deal making Fox Sports its new domestic rights home in the US.
Eurosport maintains backing of FISU, World University Games
Eurosport has extended its association with the International University Sports Federation (FISU) through a new rights deal agreed by parent company, Warner Bros. Discovery.
Canal 13 maintains Extreme E coverage in Chile
Electric off-road racing series Extreme E has extended its rights deal with Chilean commercial broadcaster Canal 13.
Lions Productions launched through reinforced Whisper deal
The British & Irish Lions have launched a dedicated production arm through a strengthened relationship with Whisper.
BCL to harness GlassFloor tech at Final Four
The Basketball Champions League has said it will introduce ASB’s GlassFloor technology for the staging of this season’s Final Four in Belgrade, Serbia.
Mexico City, Kigali to stage new Fiba Women’s World Cup qualifying events
The International Basketball Federation (Fiba) has announced that its inaugural Pre-Qualifying Tournaments for the 2026 Women’s World Cup will be held in Mexico and Rwanda.