ICC continues rights drive with MTV deal in Sri Lanka
MTV Channel (Private) Limited has acquired rights in Sri Lanka to International Cricket Council (ICC) competitions until the end of 2025, leaving New Zealand as the only main market where a deal is yet to be announced for the current cycle.
Australia to return as F1 season opener in 2025
Australia will next year host the opening event of the Formula 1 season for the first time since 2019 after the motorsport series announced its full calendar for 2025.
Israel FA partners up with Conmebol
The Israel Football Association (IFA) has agreed a deal with the South American Football Confederation (Conmebol) that includes the option for its national team to take part in future editions of the Copa América.
RL Commercial claims first with women’s TikTok channel
Women’s rugby league players in England will exclusively run a new TikTok account that has been set up ahead of the quarter-finals of the Challenge Cup this weekend, in what is being claimed as a world first by Rugby League Commercial.
Staylive to stream cycling, motorcycling events promoted by WBD
Warner Bros. Discovery Sports Europe has appointed Staylive, the Spring Media-owned OTT streaming service provider, as the distribution partner for cycling and motorcycle series promoted by the company.
50+ mobiel steps up as PSV sleeve sponsor
Telecommunications company 50+ mobiel has expanded its deal with PSV Eindhoven to become a new sleeve sponsor of the Dutch Eredivisie club.
UFC opens new sponsor categories with CPI, Curve for Men deals
The Ultimate Fighting Championship (UFC) has agreed sponsorship deals with stem cell and regenerative medicine company Cellular Performance Institute (CPI) and Revlon-owned fragrance brand Curve for Men.
New York to stage first flagship experience for Fanatics Events
Taking place from August 16-18, Fanatics Fest NYC will seek to “celebrate and elevate modern sports fandom in all its forms”
World Surf League appoints Riot Games’ Crosby as new CEO
The World Surf League (WSL) has appointed Riot Games executive, Ryan Crosby, as its new CEO.
DAZN to offer global distribution for Rally.TV
DAZN has signed an eight-year deal with the World Rally Championship (WRC) to distribute OTT platform Rally.TV globally.