Udinese adds to shirt sponsor portfolio with Kiba Inu
Italian Serie A club Udinese has signed cryptocurrency provider Kiba Inu as a sponsor
McLaren Racing signs with Immersive Labs as CEO Brown talks up team’s tech platform
McLaren Racing has signed up cyber security specialist Immersive Labs to its sponsorship portfolio.
Fluminense signs sleeve sponsorship extension, Chiliz adds Palmeiras to portfolio
Brazilian football club Fluminense has renewed its sponsorship with fashion brand Zinzane.
Under the two-year extension, the company will continue as the club’s sleeve sponsor.
Lega Serie A’s ISG renewal puts virtual advertising assets in clubs’ hands
Lega Serie A's recent renewal with virtual advertising specialist, the Interregional Sports Group, offers a first-of-its-kind virtual advertising opportunity to all 20 of the league's clubs. Serie A’s commercial & marketing director, Michele Ciccarese, speaks to SportBusiness about the deal and the league’s search for an International Partner.
Saigon Beer signs up to sponsor 31st SEA Games
The organisers of next year's Southeast Asian Games have announced that Saigon Beer has joined the event as a sponsor.
PDC extends BoyleSports title sponsorship of World Grand Prix
The Professional Darts Corporation (PDC) has extended its sponsorship deal with gambling platform BoyleSports
OL Groupe secures LDLC naming rights deal for new arena
OL Groupe, the owners of French football club Olympique Lyonnais, has signed an arena naming rights agreement with technology retailer LDLC
Arsenal upgrades Lavazza sponsorship to include women’s team
English Premier League football club Arsenal has expanded its sponsorship deal with Italian coffee brand Lavazza
Inter Milan expands fashion and lifestyle focus with Moncler deal
Italian Serie A football club Inter Milan has signed up luxury fashion brand Moncler as a sponsor.
The Italian company becomes the club’s 'Official Formalwear Partner' across a three-year contract.
Bayer Leverkusen signs Floki as Iqoniq’s three-year deal cut short
German Bundesliga outfit Bayer Leverkusen has become the latest football club to sign meme cryptocurrency Floki as a sponsor