Venezia upgrades Green Project Agency deal to include front-of-shirt rights
Italian Serie A club Venezia has upgraded its sponsorship contract with the sustainable energy supplier Green Project Agency
PSG bolsters sponsorship portfolio with Sports Water addition
French Ligue 1 club Paris Saint-Germain has signed up Sports Water as a sponsor.
The WaterCo-owned brand becomes the club’s Official Water in a three-year global contract.
Kia adds Melbourne Park arena naming rights to Australian Open association
Automotive manufacturer Kia has expanded its presence in Australian tennis by acquiring the naming rights to the new show court at Melbourne Park
Sportfive brokers deal to make Autohero DHB main sponsor
The German Handball Federation (DHB) has signed up online used car retailer Autohero as its new main sponsor
Randstad Group to support recruitment process as Official Supporter of Paris 2024
The organising committee for the Paris 2024 Olympic and Paralympic Games has signed up the French branch of human resource consulting firm Randstad Group as a sponsor
Huddersfield Town signs BK8 as global betting sponsor
Huddersfield Town, the second-tier English football club, has signed up gambling platform BK8 as a sponsor
Internacional latest in Brazil to launch fan token via Socios.com
Brazilian football club Internacional has become the latest in the country to sign a deal with blockchain provider Chiliz
Marseille follows Puma extension with JBO betting renewal
French club Olympique de Marseille has renewed its regional sponsorship contract with gambling platform JBO
Birmingham 2022 continues sponsorship drive with three additions
The organisers of the Birmingham 2022 Commonwealth Games have made three sponsorship additions as preparations for next year’s event ramp up.
Lyon secures Groupama stadium naming rights extension
French club Olympique Lyonnais has signed an extension to its stadium naming rights contract with insurance company Groupama